Ahh. Aveda.

I'm only slightly obsessed with this new skincare collection

Hello, Gorgeous!

Late-ish last year Aveda teased a new skincare collection…with an embargo date. I hate embargoes for many reasons. First off, please don’t make me mark my calendar to keep track of when I can rave about something. I prefer to provide fresh content, so scheduling something for long weeks away can make me feel less enthused about a product. As it turns out, I’m still wild about this collection.

Aveda Advanced Botanical Kinetics

As described in brand copy, Advanced Botanical Kinetics, is a “rejuvenating skin care collection with targeted products that plump skin with hydration, help reverse the visible effects of collagen loss, and activate skin’s natural energy.”

Nice, right? But it’s so much more. My skin can get super dry during winter months and no matter what I do, nothing really helps. Which is why I didn’t have a whole lot of hope for the new Aveda line. Sure I love anything Aveda, but I wasn’t sure it would have that super-softening result I crave. So I proceeded wit…