Hello Gorgeous! Beauty + Life

Hello Gorgeous! Beauty + Life

And Then There's Maeve

Seattle Chocolate's rebrand celebrates women, art, and quirky + scrumptious flavors

Rachel Weingarten's avatar
Rachel Weingarten
Mar 10, 2025
∙ Paid

Hello, Gorgeous!

It’s Women’s History Month, which honors the achievements of women throughout history. This year's theme is “Moving Forward Together! Women Educating and Inspiring Generations.” What better way to celebrate generations of women than through a mother-daughter chocolate company?

You really need to try Maeve chocolate

After 30 years in business, Seattle Chocolate rebranded earlier this month as Maeve, the name inspired by the legendary fierce Celtic warrior queen.

Company owner and CEO Jean Thompson and daughter Brand Manager Ellie Thompson changed the name, but not the mission. They remain committed to empowering women while supporting cocoa farmers, and all the while crafting ridiculously delicious chocolate.

Oh, the packaging

The packaging for Maeve chocolate is so clever and gorgeous, featuring a riot of color and patterns that feel like the lovechild of Frida Kahlo and Elsa Schiaparelli.

The chocolate yumminess comes packed in truffle bars ($6.50) or 16 flavors of cho…

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