Are We Still Ordering Beauty Boxes?

Subscription services are still around...Are we subscribing to them?

Hello, Gorgeous!

Remember how exciting it was back when we all ordered —and then compared notes —on our subscription boxes? I do. And no matter how many products I test out weekly, I’d still feel a burst of excitement when my beauty box arrived.

While the playing field has definitely narrowed, there still are some fun beauty boxes out there. But who’s ordering them?

Beauty boxes by the numbers

Late last year, Statista ran some numbers on the facts and stats surrounding beauty box or subscription box services. While I’ll admit that I thought interest in beauty boxes to be ebbing, their statistics show that 40% of women might be interested in a beauty box subscription.

More interesting is the fact that income levels didn’t impact spending on beauty boxes in any real way. Quite the opposite. Those earning over $100k wanted to spend less than their lower income counterparts. Something doesn’t quite compute though.