💄✨ Do You Trust That Beauty App?

Before you swipe “agree” on those permissions....

Hello, Gorgeous!

While most of you are taking time off and relaxing (I had to Google it — apparently it’s a real thing!), I’ve been working round the clock on some new launches I’ll be sharing next month. It’s not that I enjoy being a workaholic (that’s sooo last decade!), it’s just that I often get my best work done while everyone else is away. It gives me more time to plan and think.

Here’s something I’ve been spending a lot of time thinking about:

How much of your personal info does that innocent-looking app really collect?

From skin analysis to personalized product recommendations, beauty apps know a LOT about you — but do they keep it safe? And what exactly do they do with that info?

I’m building an ethical skincare and product tool for subscribers. Before I can launch it, I need to deconstruct what everyone else is doing — to reverse-engineer something that protects your privacy whenever possible.

So, whether you use beauty apps, shopping apps, or take those endless online quizzes, wh…