Global Beauty Trends Point to AI, But Consumers Have Different Wants

3 global consumer behavior predictions for for 2025 and beyond

Hello, Gorgeous!

Last week, market intelligence company Mintel revealed their top three predictions for future consumer behavior in the beauty sector for 2025 and beyond. Two felt exactly right, with one that felt a bit forced.

Future beauty and personal care trends for 2025 and beyond

The three top predicted beauty trends for the next five years are:

1. Hyper-personalized beauty through AI

2. More ethically sourced and produced beauty

3. Minimalism and nostalgia

Well, to be honest, that’s not exactly how the three trends were presented. I’ll try to break it down in a way that’s easier to understand.