If You Think You're Seeing Boomstick Ads Everywhere, It's Because You Are. Part I of II
How one beauty brand spends $7 million a year to follow you around the internet
Hello, Gorgeous!
A reader recently asked me for my opinion on Boomstick. And unbeknownst to them, they hit one of my makeup marketing pet peeves.
You know how you'll be scrolling through Facebook, and suddenly there's a Boomstick ad? Then you're watching YouTube and boom!(stick) another testimonial about how these three little sticks changed someone's life. Head to Insta and there's another 5 Makeup Tips for Women Over 40 or 50 sponsored post.
As if that isn’t bad enough, a friend asked for makeup advice on social media recently. About three or four women recommended Boomstick. That part wasn’t the disturbing part. The fact that they used nearly identical language to make the recommendation was, though.
So is Boomstick literally everywhere? Yes. Yes, it is. And there's a very expensive reason why.
