In Bloom(ers)
It's time to change your underwear
Hello Gorgeous!
It’s been an extremely busy week —complete with an incredible event for my nonprofit yesterday— so today’s newsletter will be brief. Literally.
If you’re looking for new underwear, you might just have met your new fave in Bloomers Intimates.
In bloom
Bloomers Intimates was founded in 2021 by a mother/daughter duo, former tech entrepreneur Dr. Shaula Yemini and her marketer daughter, Noa Arias. The idea behind the company is to create flattering and sexy lingerie that also happens to be comfortable. Hurray for that.
What I like most about the brand is that they understand that women’s bodies change over time. You might still want to put on something sexy even after gaining a few pounds over the years.
In a world sometimes inspired by reality TV culture that tries to convince us that we need bras with fake nipples and micro-thongs, I really appreciate the quality lace and sizing inclusivity with sizing ranging from XS-3XL. Also …
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