In Praise of Useless Holidays

Gather 'round the Hyaluronic Acid Day tree...

Hello, Gorgeous!

While some people grouse about Valentine’s Day being a fluffy Hallmark holiday, I’ve grown to love it. After all, the traditional celebratory foods include chocolate and restaurant fare, there are hearts everywhere, and flowers abound. And in the modern iteration of Valentine’s Day, it doesn’t matter if you have a significant other to celebrate love; you can find something or someone to love (even if it’s yourself!) and celebrate that. But more about V Day in the next week or so.

For now, let’s look at silly holidays that dot our calendars.

Today is Hyaluronic Acid Day (I promise I am not making this up), a nascent holiday invented by a skincare company.

National What Day?

Hyaluronic Acid Day was launched in 2022 by French skincare company La Roche-Posay, ostensibly to raise awareness of the popular skincare ingredient hyaluronic acid. (Please refer to my above statement that I am not making this up). Since they seem very committed to this day, the company website boasts…