Indie Brands for Independence Day

Red, white, and you!

Hello, Gorgeous!

I’m trying my hardest to…what’s that word that eludes me? Hmm. Relax? Yes! That word. While I no longer celebrate my workaholic tendencies, I still have a hard time figuring out how to completely unwind. Anyway in the pursuit of Zen, there won’t be a newsletter tomorrow or Friday for the holiday weekend, but I’ll be back in your inbox on Monday.

Anyway, if you’re looking to ditch mega brands in favor of the indie folx, here are a few you might like.

Beauty from a former Sephora exec

Liz R. recently asked about clean brands. I’m working on a great big list, but it’s worth checking out Credo Beauty. The brand is not only female founded (by Annie Jackson part of the original Sephora exec team) but also carries 95% female owned or operated brands who have to adhere to the Credo Clean Standard. They also have a private label brand Credo Skincare for face and body. Genius products include a serum with broad spectrum SPF.

Mermaid vibes

Founded by Holly Daniels Christensen, Dune …