Old Talent & Misunderstanding Gen X

Revisiting two posts you might enjoy

Hello, Gorgeous!

I’m on a modified break today, so will share two posts that keep popping up as the all time most popular.

This one went up in late October and while some people commented on the post, I received a flurry of email from women furious at Hallmark deciding they had aged out of their demographic.

I think this is the post I still receive the most direct feedback from.

The next think piece a lot of you still want to discuss went up in mid-November. It was one that chided marketers for not having a freaking clue who they were marketing to when attempting to market to Gen X.

And that’s all for now.

So what are your thoughts on the Hallmark debacle and the fact that marketers still have no idea how to market to Gen X? Let’s meet in the comment section to discuss!

Rachel, Your beauty concierge 💋