Prime Day 2025: Best Beauty, Fashion & Lifestyle Deals
The great big list of many Amazon Prime Day deals worth checking out
Hello, Gorgeous!
Yesterday I clued you in to some smart shopping tactics and a few of your wrote in asking for specific great deals. Here are some deals I think are worth checking out.
Please note that my keyboard got wonky while I was working on this guide so not all links will work or be live. I’m so sorry about that! If I have more time today I’ll make a great big Amazon page with live links, but it’s unlikely.
Or you can just click on the Amazon home page and search for your splurge.
Prime Day 2025: Best Beauty & Grooming Deals
Top picks worth the splurge
SKINCARE & FACE CARE
Aestura (Korean Beauty)
Select Products - 20% off
Snail Mucin Face Sheet Masks (6-pack) - 41% off from $16.95 🚨 GREAT DEAL ALERT
Snail Mucin Under Eye Patches (6-pack) - 23% off from $9.95
Biodance (Korean Beauty)
All Products - Up to 30% off
All Products - 30% off sitewide
Dual-Texture Facial Buffers - 50% off from $19.99 (reusable makeup removing pads) 🚨 GREAT DEAL ALERT
Detoxify Collection - 20% off (charcoal-infused exfoliating tools)
All Individual Products - 30% off (bundles excluded)
EXO SUN After-Sun Treatment - Was $159 (post-sun skin repair)
EXO H-SERUM Hyaluronic Acid Treatment - Was $224 (seven types of hyaluronic acid)
Select Products - 15% off (Age Renew Retinol Overnight Lotion, Eczema Relief Cream, Deep Moisturizing Lotion). I’ve become a huge fan of these and buy them anyway at full price!
Goodal (Korean Beauty)
Green Tangerine Vita-C Dark Spot Serum - 56% off 🚨 GREAT DEAL ALERT
NEW Green Tangerine Vita C Dark Spot UV Defense Sunscreen SPF 50 - 35% off
Green Tangerine Vita C Eye Patches - 30% off
All Other Products - Up to 45% off
ILLIYOON (Korean Beauty for dry/sensitive skin. I LOVE this brand)
Select Products - 30% off
innisfree (Korean Beauty with Vitamin C products that are protective of even the most sensitive skin.)
Almost Everything - 20-30% off
LANEIGE (Korean Beauty)
Almost Everything - 20-30% off
Glaze Craze Tinted Lip Serum - 20% off (ONE DAY ONLY 7/8)
MDP+ (Korean Beauty Bundles)
Peptide 9 Bio Sunstick Pro & Lacto Collagen Wrapping Mask - $33.71 (30% off from $48.15)
Premium Collagen Naite Thread Neck Cream + Lacto Collagen Wrapping Mask - $31.75 (30% off from $45.35)
numbuzin (Korean Beauty)
Select Products - 35% off
Super Serum 50ml - 30% off
NEW Invisible Sunscreen - 20% off
Cleansing Melts (2024's Most Awarded Cleanser) - 20% off
All Products - 20% off entire store (Rescue Epidermal Repair Serum, Purify Enzyme Cleanser, Stemfactor Growth Factor Serum)
PRMR (Primera) (Korean Beauty)
Select Products - 30% off
Select Products - 20-30% off (Zits Happen, Blemish Control Body Cream, Green Tea Moisturizer)
Select Products - 25-30% off
Thayers
12oz Toners - Up to 30% off (Rose, Unscented, Cucumber, AHA varieties)
Milky + Blemish Pads & pH Cleanser - Up to 30% off
Almost Everything - 25% off
Torriden (Korean Beauty)
Select Products - 20-30% off
Everything - 25% off
MAKEUP
Abib (Korean Beauty)
Select Products - Up to 60% off 🚨 GREAT DEAL ALERT
Clio Cosmetics (Korean Beauty)
Kill Lash Superproof Mascara (Long + Volumizing) - 40% off
All Other Products - Up to 35% off
Dear Dahlia (Korean Beauty)
Select Products - 25% off
fwee (Korean Beauty)
Select Products - 35% off
HERA (Korean Beauty)
Almost Everything - 30-40% off
Peripera (Korean Beauty)
Ink the Velvet Lip Tint - Up to 40% off
Ink Mood Glowy Tint & Ink Glasting Lip Gloss - Up to 40% off
All Other Products - Up to 35% off
Urban Decay
Select Products - Up to 40% off
HAIR CARE
American Crew (Men's Grooming)
American Crew Hair Fiber (High Hold & Low Shine, 3 oz) - $10.34 (35% off from $15.99)
American Crew Anti-Dandruff + Dry Scalp Shampoo (8.4 fl oz) - $11.76 (31% off from $17.00)
epres & ePhD (Clean Hair & Nail Care)
Bond Repair Treatment Starter Kit - $40 (20% off from $50)
Healthy Hair Shampoo - $28.50 (25% off from $38) - quat-free formula
Healthy Hair Conditioner - $28.50 (25% off from $38) - lightweight, can be used as leave-in
ePhD Bond Repair Nail Treatment - $16 (20% off from $20) - strengthens from inside out
Longtake (Korean Beauty)
Everything - 30% off
Mise en Scéne (Korean Beauty)
Almost Everything - 30% off
SexyHair
Select Products - 30% off
NAIL CARE
CND
CND SolarOil Cuticle Oil (0.25 fl oz) - $6.93 (30% off from $9.99)
CND Triple C Kit (3-piece nail treatment set) - $27.02 (30% off from $37.00)
FRAGRANCE
John Varvatos
John Varvatos Heritage Men's Cologne (4.2 fl oz EDT) - $86.25 (25% off from $115.00)
Juicy Couture
Juicy Couture Viva La Juicy EDP (3.4 oz) - $91.00 (25% off from $122.00)
SHOES & ACCESSORIES
Buffalo (Fashion)
Select Products - Up to 50% off 🚨 GREAT DEAL ALERT
Dream Pairs (Women's Shoes)
Annee Style - 28% off (best discount in their collection)
Elatica & Elena Styles - 26% off each
Eberjey (Lingerie & Loungewear)
Select Products - 40% off
Havaianas (Sandals)
Select Products - Up to 50% off 🚨 GREAT DEAL ALERT
Journee Collection (Women's Shoes)
Trayle Wedge Sandal - $48 (49% off - their biggest discount)
Brinsley Slingback Flat Sandals - $38 (47% off)
KUSSHI (Makeup Bags & Organization)
All Products - 20% off entire store (Neoprene Train Cases, Hair Tools Bags)
Mission (Cooling Gear)
All Cooling Products - Up to 25% off (cooling towels, hats, neck gaiters, sun protection)
Nortiv 8 (Athletic Shoes)
Men's & Women's Athletic Sneakers - 30% off (best deals in their lineup)
Ryka (Women's Athletic Shoes)
Select Products - 25% off
Yamazaki Home (Organization & Storage)
Countertop Drawer with Pull-Out Shelf (Steel) - $180 (was $195)
Coat Rack 70" H (Steel) - $115 (was $125)
Other Retailers Jumping on the Bandwagon
Prime Day's success has inspired competitors to launch their own summer sales events. Here's what else is happening:
Best Buy - "Black Friday in July"
When: July 7-13, 2025
What: One of their biggest summer sale events with new daily deals
BJ's Wholesale Club - WOW Days
When: July 7-13, 2025
What: Up to 50% off wholesale club's already discounted prices
Highlights:
Up to 50% off patio and garden products (outdoor furniture, grills, sunshades, pool floats)
Up to 30% off school supplies
Up to 45% off featured TVs and tech
Furniture up to 30% off with exceptional savings on mattresses and sofas
Nordstrom - Anniversary Sale
When: July 8 - August 3, 2025
Early Access: Cardholders get early access starting July 8 (depending on tier)
What: Up to 50% off NEW fall arrivals (not clearance)
Highlights:
Up to 50% off fall fashion from Vince, AllSaints, Coach, Madewell, Veronica Beard
Home goods including Dyson, Le Creuset
Beauty exclusives and skincare deals
Over 50 new brands participating this year
Target - Circle Week
When: July 6-12, 2025
Early Access: Circle 360 members get access July 5
What: Seven-day sale focusing on back-to-school and summer essentials
Highlights:
Maintaining 2024 prices on key back-to-school supplies
Electronics and home goods discounts
Free Target Circle membership gets you access; Circle 360 ($99/year) for early access
Walmart - Deals Event
When: July 8-13, 2025
Early Access: Walmart+ members starting July 7 at 7 PM ET
What: Available both in stores and online (first time for both)
Worth checking these if you have memberships - many retailers offer competitive pricing and some have lower base prices than Amazon, making the additional discounts even better.
Whew! I don’t know about you but I’m already shopped out from just pulling this together. How about you? Splurge or purge? Let’s meet in the comment section to discuss!
Rachel, Your beauty concierge 💋