Hello Gorgeous! Beauty + Life

Hello Gorgeous! Beauty + Life

Put Primark to Work

These new dresses and tops are great for meetings, coffee catch-ups, the office, or Zoom

Rachel Weingarten's avatar
Rachel Weingarten
Mar 24, 2025
∙ Paid

Hello, Gorgeous!

A lot of you write to me asking for tips on finding more comfortably age appropriate clothing that’s neither overpriced nor fuddy-duddy (am I a fuddy-duddy for using this expression?). It’s a complicated issue that’s further intensified by the need to balance your budget while not giving into fast fashion cravings.

Revisiting Primark might be a welcome option right now.

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All images from Primark.com

Why Primark?

In case you’re unfamiliar with Primark, they’re a very popular affordable clothing/home/beauty chain from the U.K. According to their website, Primark is “An international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US.” It’s only somewhat more recently that their stores have opened in the U.S.

While Primark doesn’t have available online shopping options, it might be worth finding a store for some in-person browsing. The spring collection boasts dresses that are actually flattering and affordable. The great looking Ed…

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