Skincare Burnout and Beauty Fatigue

Why we outgrew influencer culture, and what we can do next

Hello, Gorgeous!

For those of you who don’t know my background story, I spent a chunk of my career as a celeb makeup artist. That was fun and exciting. At least til I tripped at an unmarked construction site and a chunk of concrete went through the nerves in my wrist. A foolish doctor told me I’d never use my hand again. I can and do, but holding makeup brushes and applying makeup for any great length of time is no longer an option for me.

Fast forward a bit and I segued to digital everything, writing, and marketing strategy, with a concentration in the beauty and celeb sectors. But even with my pedigreed professional background, the idea of beauty influencers kind of freaked me out. I’m also skeptical by nature and profession, so I would do a deeper dive investigation into influencers with zillions of followers and barely any real world experience — and frequently with terrible or downright dangerous advice.

You don’t have to be perfect

I’ve heard from a few of you overwhelmed by choice…