Some Celebrity Brands Make Me Cranky

Why do I still refuse to try Rare Beauty by Selena Gomez?

Hello, Gorgeous!

I love makeup, that’s kind of a given. I’ve also developed or consulted on the development of makeup and skincare for numerous brands. Fancy brands. Drugstore brands. Celebrity brands — even some for celebrities I really didn’t like (or learned to loathe).

I know the way the game is played —licensing a name and borrowing a famous face for photo shoots —plays a much bigger role than actual celebrity input the vast majority of the time.

I also know that some celeb collaborations are the real deal. And yet I’m still frequently skittish about trying these brands. And one of the brands I refuse to try is Rare Beauty by Selena Gomez. But, why?

I love Selena Gomez. I love makeup. What is it about this particular brand that feels like a bad fit to me?

Why do some brands not appeal to me at all?

On the surface, Rare Beauty seems like a great brand. The colors are fun, the reviews all seem positive and the price points are accessible and just prestige enough.

Based on their brand i…