The Dior Dilemma: When Luxury Goes Rogue

Or: How I stayed loyal despite witnessing fashion crimes

Hello, Gorgeous!

Picture this: saggy, questionably stained sweatpants with "DIOR" splashed across the back like a designer tragedy or really unfortunate tush tattoo. I turned to my sister. "I'm certain this isn't what Monsieur Dior had in mind."

Plot twist—today I found myself mesmerized by Sephora's Dior Rosy Glow Blush Stick ($44, Sephora). I’ve never tried it, but I love their other Rosy Glow products. The very slightly shiny and just sheer enough texture, the effortless flush of color—suddenly I'm remembering why this brand has held my attention for decades.

The Beautiful Brand Contradiction

The most fascinating thing about truly great luxury brands? They're remarkably resilient. They can survive being worn in the most unflattering circumstances and still make you gasp when they appear in their intended glory. Dior endures whether it's adorning a Parisian runway or stretched across someone's weekend wardrobe mishaps. Well, maybe not then.

The strongest brands create desire and recognition that transcend context. They maintain their allure through both reverence and irreverence—a lesson I'm keeping close as I prepare to launch gorgeous.media (I’ll let you know more about that project when I’m ready for the launch!).

Meanwhile, loyalty that survives those sweatpants? That's brand magnetism worth studying.

What brand maintains its hold on you, no matter what? Let’s meet in the comment section to discuss!

Rachel, Your beauty concierge 💋