The Indie Nail Polish Brand I Keep Forgetting to Tell You About

Cast your ballot for KB Shimmer

Hello, Gorgeous!

It seems like no one in NYC is talking about anything but our mayoral election tomorrow. And as a lifelong New Yorker living through... gestures at everything I can tell you that I’d rather discuss nail polish.

KB Shimmer Turns 18

I’ve quietly loved KB Shimmer for years and while I’ve mentioned them in some of my other outlets, I should be sharing more about them here. They’re one of those under-the-radar indie brands that just gets it. The brand launched in 2008 by husband-and-wife team Christy and Jason Rose, with bath bombs and lip balms. They added nail polish in 2012 and never looked back.

What makes them special? KB Shimmer is for people who want a 152-crayon box, not the sad 12-pack of generic colors. Since I love anything that glitters or shimmers, I especially appreciate their flat brush that actually grabs the sparkle (genius). All products are cruelty-free and vegan, which adds to that self-care-in-a-bottle feeling.

Case in point: Last night after 11pm (because …