These Slides are a Flex
Fleks is a stylish brand with soul
Hello, Gorgeous!
You know those super comfy foam-soled sneakers you’ve been wearing. Did you ever wonder what happened to all the material discarded post-production? Footwear industry veteran Leah Larson did, and Oprah noticed - Fleks made her Favorite Things list this year. I guess the grand O is equally impressed that Larson figured out a way to upcycle all that foamy goodness to create stylish new slides.
It’s a Fleks: Sustainable slides made from sneaker scraps
How does it work? Fleks Footwear collects the remains of EVA foam discarded in sports shoe production and repurposes it to create ultra comfortable footwear. In a bold marketing move, Fleks explains the process on the inside of each shoe box. It includes the fact that their products are made of 85% recycled materials. And don’t worry that you’re wearing the remains of someone else’s stinky sneaks. The foam used in Fleks is virgin foam that would have been burned or discarded. And the stunning shearling on top of these slides is considered imperfect by other manufacturers.
I met Fleks founder Larson at an industry event in NYC a few weeks ago and she explained how pained she was by the vast amount of plastic waste clogging our beautiful oceans. And while her shoes are incredible, it’s the sustainability factor that elevates them. So how comfortable are these soles that are made of smooshed together virgin foam? Absolutely incredible. And beautiful. I’m wearing the San Ysidro slides in Fig (a merlot/burgundy color that’s red-hot right now) and my only criticism is to myself - I really need a pedicure to do these beauties justice. (You can find a selection of Fleks starting at about $120 on freepeople.com, or check out the entire collection at fleksfootwear.com).
Speaking of great discoveries worth sharing…
Introducing Giftable by Hello Gorgeous! I’m starting to include more items that make great holiday gifts. Look for the giftable section launching next week for picks for everyone on your list. These Fleks slides? Definitely making the list.
Who else loves a great save our oceans story? Let’s meet in the comments to discuss!
Rachel, Your beauty concierge 💋
Quick note: I included some affiliate links which means I might earn a small commission, but I also throw in stuff I love just because. Prices are current at publish time.