Hello Gorgeous! Beauty + Life

Hello Gorgeous! Beauty + Life

Why I Didn't Cover Prime Day This Year

A conscious choice to skip the frenzy

Rachel Weingarten's avatar
Rachel Weingarten
Oct 09, 2025
∙ Paid

Hello, Gorgeous!

I received some DMs over the past few days from readers wondering when I’d be posting the best Amazon Prime Days (daze?) deals. One earnest writer said that she had such a hard time sifting through all the endless sales and was counting on me to help. I had to let her down this year to take better care of myself. Maybe we all do.

When everything — even self-care — seems to become part of the endless Black Friday frenzy, it’s probably a good idea to step back for a moment or two.

The September issue (in October, too!)

Remember the September issues of fashion magazines? They were heavy as a brick and loaded with so much sumptuous fashion and accessories that it could take hours to devour. But the idea of elevated fall fashion seems to be a thing of the past.

I clicked into Vogue.com yesterday and noticed (with a hint of schadenfreude) the whiff of flea market vibe wafting off their breathless coverage of Prime Day deals and discounts. I’m fully aware of the cultural shift …

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