Before You Name Your Next Product...
The popularity of the term Snatched has always confused me...this one makes me uncomfortable
Hello, Gorgeous!
I’ve written about this concept before, but I seriously wonder about the naming processes of some products or brands. I was once called in to help with the launch of a brand whose name meant joy in Greek…but the word also meant poop in another language. Not a great marketing hit.
A few years back I gave my very sheltered and innocent honorary niece a makeover before a big occasion. I picked up an eyeliner I use daily and did a double take when I saw her reading the packaging. Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner is one of my personal makeup kit must-haves. But I have two questions about it.
Is it really better than sex? (No. No it is not. It is eyeliner.)
Why do we have to compare our eyeliner to sexitime? (beyond marketing, innuendo, and attracting a consumer who thinks it’s the bee’s knees, but I digress).
Then again before I get too judgy, I’m the person who used the line “Sex sells,” as the first words in my first book Hello Gorgeous! Beaut…
