Eyeshadow Sticks That Actually Deliver (Without the Hype Tax). Part II of II

Here are the eyeshadow sticks that actually deserve your money

Hello, Gorgeous!

Yesterday I spilled the tea about Boomstick's $7 million marketing budget. Realistically every makeup company out there spends a small fortune on advertising. What I can’t stomach is the constant targeting to then seem like an organic find (DRMTLGY is another brand with a nearly identical marketing playbook).Today I'm giving you what you actually came for, some alternatives that deliver without massive advertising markup.

I've been testing eyeshadow sticks like it's my job (well, I guess it kind of is), and I found some fun options that work as well as or better than Boomstick. Some cost less than your morning latte, some are definite splurges.

Here's what I focused on: ease of application, minimum settling into fine lines, decent staying power, and formulas that work on skin that's been around the block.

Pro tip: Even if you loathe the idea of shadow sticks, they also work really well as a base coat for powder shadow. Apply, wait til it dries, then apply your usual eyesh…