Well, Hello Gorgeous!
I’m Rachel Weingarten, and for over 20 years, I’ve worked in beauty as a culture journalist, former celebrity makeup artist, author, and beauty historian. Now I’m bringing my no-nonsense beauty insights to a 3x weekly newsletter.
Hello Gorgeous! is for women (and other beautiful creatures) 40+. The idea is an easy, fun read to enjoy with your coffee break, or whenever you’re craving a calorie-free snackable treat.
What you’ll find here
Three times a week: honest product reviews (I say no to far more than I say yes to), stories from my decades inside the beauty world, smart picks for women who’ve earned the right to be choosy, and the kind of straight talk you’ll never get from a press release. No anti-aging panic, no miracle-cure nonsense. Just beauty, real talk, and the occasional thing worth obsessing over.
Hello Gorgeous! is named after my first book (I’ve published three so far), Hello Gorgeous! Beauty Products in America ‘40s–’60s, a New York Public Library Book of the Year.
Remember Hello Gorgeous! week at Bendel’s? (Remember Bendel’s?)
The book also inspired a week-long beauty event at Henri Bendel, with the Fifth Avenue windows, the entire first floor, and all the makeup counters decorated Hello Gorgeous! style.
I’m also a marketing strategist who’s consulted for many top makeup and CPG brands. Over the years, CNN has called me a serial entrepreneur, The Washington Post a hotshot consultant, Crain’s New York Business one of the new faces of philanthropy, ABC News a celebrity style maven, and PR Newswire a marketing guru.
Come on in
Whether you’re here for the reviews, the history, or the company, I’m so glad you found me. Pull up a chair, pour yourself something gorgeous, and let’s talk beauty.
Want to work with me? You’re probably looking for this page.
💋 Rachel, Your beauty concierge
