Work With Me
Hello Gorgeous! is a beauty and lifestyle newsletter for women (and other beautiful creatures) 40+, published three times a week.
Me? I’ve spent my whole career in beauty. I’m a former celebrity makeup artist who’s developed cosmetics for the likes of Christina Aguilera, a beauty historian, and the author of three books, including Hello Gorgeous! Beauty Products in America, a New York Public Library Book of the Year. I’ve consulted for Coty, Allergan, and LVMH, and my work has run in InStyle, People, The New York Times, The Washington Post, CNN, AARP, USA Today, and Parade (where I was a columnist for nine years), among others.
I also know what’s just good marketing, because I’m a prolific copywriter who works with agencies and global brands to create content that sizzles. I was one of the original copywriters for Bing, and I’ve branded, rebranded, or created original campaigns for American Idol, Macy’s, Dentsu, Saputo Cheese, the Irish Board of Tourism, and the Gossip Girl (books and TV series) and Harry Potter franchises, among more brands than you can imagine. Did I mention I once had my own show on CNN Money, Enterprising Women, in partnership with Fortune Small Business magazine?
I’ve also taught beauty history, cosmetics, and fragrance marketing at the graduate and undergraduate levels at Parsons, FIT, and NYU, and I’ve keynoted on those topics for organizations including the Society of Cosmetic Chemists.
My readers are discerning. They’ve been buying beauty products since before half the industry’s brand managers were born, they can smell a press release a mile away, and they trust me precisely because I don’t waste that trust.
So I’m picky. Genuinely. I say no far more than I say yes, and I only partner with brands I’d recommend to my own friends. It has to be the right brand, the right fit, and the right moment. That selectivity is the whole reason my recommendations work: when I tell my readers something is worth it, they believe me, because I’ve never given them a reason not to.
Here’s how brands work with Hello Gorgeous!
Sponsored reviews An honest, story-driven feature in my voice, a custom “[Your Brand] x Hello Gorgeous!” graphic, clear disclosure, and an exclusive discount code for my readers. When I partnered with Helix Sleep, my readers got the biggest discount of the season. And yes, I slept on the mattress first.
Brand campaigns For partners who want more than a one-off: multi-post campaigns, a dedicated brand section on Hello Gorgeous! for the length of the partnership, cross-posting to my Yahoo Creators audience, and amplification across all my social channels. My Olay “Mom, You Were Right” Mother’s Day campaign is the model.
What I don’t put in the contract I over-deliver, on purpose. Partner with me, and you’ll get more than the scope spells out, because I’d rather build something that genuinely works than tick a box.
Let’s talk If your brand feels like the right fit, tell me a little about it and what you're hoping to do, and I'll send my current rate card and media kit. And yes, I relish the opportunity to think out of the box and create something wholly original to your brand and this space.